Retail Executive
What's it like to be a Retail Executive?
Retail Executives take customers through all stages of the marketing and sales funnel by setting up a conducive retail environment, providing excellent customer service, and creating promotions to close sales. They work in fashion, automotive, consumer goods, and e-commerce stores. Communication, problem-solving, and creativity are key skills for Retail Executives.
Tasks and duties
- Setting up physical or virtual storefronts and shopping environments.
- Conceptualising store promotions and marketing campaigns.
- Soliciting new customers and maintaining relationships with existing customers.
- Coordinating with inventory, maintenance, and procurement teams.
- Addressing customer concerns and resolving disputes.
- Gathering and evaluating customer feedback.
- Managing retail budget and staff.
How to become a Retail Executive
To work as a Retail Executive, a bachelor degree in commerce, marketing, business administration or related field and some experience in the retail industry are required.
Graduate with a bachelor degree in commerce, marketing, business administration, or another related field.
Complete an internship at a recognised retail store.
Gain store experience by setting up an e-commerce shop, working part-time jobs at stores, or joining a management trainee programme.
Apply for entry level roles, such as Customer Support Associate or Store Assistant.
Obtain certification courses in retail, such as Diploma in Retail Management or Certificate in Retail Service Professional.
Pursue promotion to higher positions such as Store Supervisor or Store Manager.
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