Marketing Executive
Maximise a company’s profit by planning and developing marketing strategies to promote the company’s brand, services and products.
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Jobs in Jobstreet right now
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Typical monthly salary
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Job opportunities
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Jobs in Jobstreet right now
Salary
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Typical monthly salary
Job growth
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In the last year
Job satisfaction
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On this page
- What's it like to be a Marketing Executive?
- How to become a Marketing Executive
- Latest Marketing Executive jobs
- Top skills and experience for Marketing Executives
- Marketing Executive role reviews
What's it like to be a Marketing Executive?
The success of a business relies on strategic marketing and it’s the responsibility of the Marketing Executive to oversee many aspects of a campaign throughout the lifespan of a product or service. Their role includes creative, analytical, digital, commercial and administrative work. An effective Marketing Executive also does extensive research about current trends to propel the business forward. Marketing Executives may also review analytics on social media to come up with communication strategies.
Tasks and duties
- Leading marketing plans and campaigns.
- Collaborating with in-house or external agencies to create marketing materials.
- Writing and proofreading materials for online and print campaigns.
- Conducting research on rival products.
- Monitoring sales performance.
- Analysing market behaviour and customer activities to identify business opportunities.
- Liaising with contractors, partner organisations and other business stakeholders.
How to become a Marketing Executive
A combination of a formal education and substantial experience is needed to have a successful career as a Marketing Executive.
- Complete a bachelor degree in marketing, advertising or business. In these programs, you will learn how to plan, organise and mobilise marketing campaigns.
- While pursuing a masters degree in business administration isn’t required, it can help boost your professional advancement to senior management and executive positions.
- Get an entry-level position. You could start off as a sales representative, marketing assistant or purchasing agent.
- Obtain certification. As a marketing professional, this will help you advance in your career and improve job prospects. Requirements for credentials will vary depending on the organisation.
Compare your salary
Find out how your salary compares with the average salary for Marketing Executives.
Latest Marketing Executive jobs on Jobstreet
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Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Marketing Executive employers on Jobstreet are looking for job seekers with expertise in the following areas.
Source: Jobstreet job ads and Jobstreet Profile data
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Latest Marketing Executive reviews
Nov 2022
Marketing makes me always think outside the box!
Reviewer's Qualification
Bachelor of Marketing
Experience
5 – 9 years
Organisation size
Medium (20-199 employees)
Specialisation
Advertising, Arts & Media
The good things
Meeting new people, traveling, eating, enjoying new places
The challenges
Under the leadership of a young manager with less than 5 years of experience handling marketing tasks
Read more
Jun 2023
Great experience and excellent service
Reviewer's Qualification
Bachelor of Administration and Business (Honours)
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Construction
The good things
Greattt..wonderful experience. Just need to be more creative and always update you knowledge about marketing.
The challenges
Need to be fast enough to catch up with moving technologies
Read more
Source: Jobstreet role reviews
Jobstreet has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.Jobstreet collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through www.jobstreet.com.my
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