Marketing Manager
Develop strategies to maximise a company’s sales or brand awareness.
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Typical monthly salary
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Job opportunities
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Jobs in Jobstreet right now
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Typical monthly salary
Job growth
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In the last year
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What's it like to be a Marketing Manager?
Marketing Managers organise and manage marketing campaigns to raise awareness of and generate demand for products and services. They often oversee the communication between a business and its customer base.
Tasks and duties
- Designing, managing and evaluating marketing campaigns.
- Directing social media engagement strategy.
- Managing budgets for marketing campaigns.
- Promoting products, services or brands.
- Overseeing all marketing activities.
- Identifying a target audience and the best way to connect with that audience.
- Performing market research to find new opportunities.
- Reviewing advertising material for print and digital media.
- Preparing advertising contracts.
Marketing Managers generally work in corporate environments. They work in a variety of industries, such as healthcare, hospitality, entertainment, finance and technology. Some Marketing Managers focus on a specific area of marketing, such as affiliate marketing, brand marketing, content marketing or digital marketing.
How to become a Marketing Manager
You usually need a degree and several years of industry experience to become a Marketing Manager.
- Complete a bachelor degree in marketing, advertising, communications or a related field.
- Consider enhancing your skills by pursuing a Master of Business Administration (MBA). This usually takes two years to complete.
- Gain extensive work experience related to marketing management. Proven experience leading marketing campaigns is usually a requirement.
- Earn a certification. A relevant certification can add weight to your credentials and validate your skills to potential employers.
Compare your salary
Find out how your salary compares with the average salary for Marketing Managers.
Latest Marketing Manager jobs on Jobstreet
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Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Marketing Manager employers on Jobstreet are looking for job seekers with expertise in the following areas.
Source: Jobstreet job ads and Jobstreet Profile data
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Latest Marketing Manager reviews
Jun 2023
Reviewer's Qualification
Bachelor of Commerce
Experience
10+ years
Organisation size
Large (200+ employees)
The good things
Opportunity to create campaigns to hit the targets of the organisation
The challenges
Not enough authority and too many reviewers
Read more
Nov 2022
Reviewer's Qualification
Diploma of Business
Experience
10+ years
Organisation size
Large (200+ employees)
The good things
Challenging, learning new things, human and data oriented.
The challenges
closing on sales, maneuvering the market to get the suitable price and customer.
Read more
Source: Jobstreet role reviews
Jobstreet has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.Jobstreet collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through jobstreet.com.my
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