Public Relations Officer
Build the reputation of a company or individual through different channels of communication.
Job opportunities
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Jobs in Jobstreet right now
Job growth
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In the last year
Salary
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Typical monthly salary
Job satisfaction
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Job opportunities
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Jobs in Jobstreet right now
Salary
-
Typical monthly salary
Job growth
-
In the last year
Job satisfaction
-
What's it like to be a Public Relations Officer?
Public Relations Officers protect the image and reputation of an organisation, while also promoting a positive image to the public. This is done by maintaining media relationships, promoting projects and initiatives, disseminating press releases, and coaching clients on how to present themselves to the public. A Public Relations Officer possesses charisma, writing skills, and interpersonal communication skills.
Tasks and duties
- Planning and managing public relations projects, such as campaigns, events, and press conferences.
- Writing and disseminating press releases, public statements, newsletters, and stockholder reports, and responding to inquiries from the media.
- Building media connections and establishing relationships with consumer communities.
- Promoting a favourable image of the organisation to customers and stockholders.
- Coaching spokespersons and executives in effective communication strategies in order to respond to media or consumer inquiries.
- Ensuring public relations initiatives are aligned with the organisation's vision and mission.
- Maintaining an organisation’s public channels, such as social media and official website.
- Consulting executives on a business project’s impact on an organisation’s reputation and image.
- Responding to emergency situations with public relations crisis management strategies.
An average day for a Public Relations Officer consists of managing public relations projects, coordinating with clients, and monitoring a company’s reputation on social media and traditional channels. Public relations is a broad field, and Public Relations Officers can find careers in a number of sub-specialties.
How to become a Public Relations Officer
Public relations is not a licenced field in Malaysia, and aspiring Public Relations Officers have a broad selection of specialties to choose from.
- Attain the Sijil Pelajaran Malaysia (SPM) and enrol in a pre-university program or Foundation program or pursue a diploma.
- Pursue a bachelor degree in public relations, journalism, mass communications, marketing, advertising or business, and complete internships at established companies and organisations.
- Build a network of media connections, brand ambassadors, spokespersons, influencers, executives, and fellow Public Relations Officers.
- Work at an established public relations agency or as the Public Relations Officer of a company and find your specialty as you work, whether it be crisis management, social media management, or publicity.
- Set up your own small public relations agency. Many veterans of the public relations industry go on to build their own businesses.
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Public Relations Officer employers on Jobstreet are looking for job seekers with expertise in the following areas.
Source: Jobstreet job ads and Jobstreet Profile data
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