What's it like to be a Communications Manager?
Communications Managers are responsible for planning, creating, and disseminating information about a company or its products and services. Communications Managers are highly skilled in communication, from written to interpersonal, and develop strategies to send important messages to specific recipients for a variety of purposes. Communications Managers are found in various industries. Aside from communication skills, they must also be creative, detail-oriented, and computer savvy to make the most of available resources for communication.
Tasks and duties
- Identifying effective communication strategies, both offline and online, that meet the client or company’s objectives.
- Building the client or company’s goals and values and promoting them to the relevant audiences.
- Creating and maintaining the client or company’s official website, social media channels, email, and other communication platforms.
- Supporting the public relations (PR), marketing, and related teams in preparing all communication materials (e.g. press releases) and activities.
- Conducting or spearheading market research efforts as required by the management.
How to become a Communications Manager
Communications Managers usually have a qualification in communications, public relations, marketing, business administration, journalism or a related field.
Complete a bachelor degree in communications, public relations, marketing, business administration, journalism or a related field.
Upskill with a career-specific short course programme, training, or workshop. Recommended areas include communication management, writing and editing, leadership, and even graphic design. These should give you both technical and collective skills essential to being a Communications Manager.
Gain experience as a trainee or as an entry-level employee in reputable PR or similar firms in Malaysia or your chosen work location. This will give you the relevant preparation and training to qualify for a higher role as a Communications Manager once you’ve spent considerable time in the industry.