How to Write a Personal Brand Statement That Stands Out

How to Write a Personal Brand Statement That Stands Out
JobStreet content teamupdated on 24 October, 2023

Do you want to stand out from the crowd and make an unforgettable impression on employers? Learning how to write a strong personal brand statement can help you show how unique you are. It can also show why you're the best person for the job.

What is a personal brand statement?

a group of colleagues having a meeting discussion

Before you begin writing, it's important that you know what a personal brand statement is:

Definition and explanation

A personal brand statement is a short summary of who you are as a professional, what work you do, and why it motivates you. It highlights what makes you unique from others in your field. It can also explain your value to a hiring organisation.

Role of a personal brand statement in professional life

Your personal statement functions as an introduction when networking or applying for jobs. Add it to your resume, business card, website, or social media platforms. You can use it as a foundation for all your professional communications. For example, if you're looking for work, place the statement near the top of your resumé.

Why is personal branding important?

Find out why personal branding is important:

The value of personal branding in career development

Your personal branding statement can help transform your career into exciting new jobs. Use it to show off your skills, experience, passions, and strengths in a compelling way. Create a strong brand that boosts your chances of getting the job.

Your brand statement can help your personal and professional growth. Take charge of your career development by making strategic decisions that align with your values.

Personal branding's influence on perception and opportunities

A well-thought-out brand creates a positive first impression and a personal connection. It shapes how others, such as your colleagues, employers, and clients, perceive you. This opinion can affect the number of opportunities you attract.

When you present yourself in a clear and impactful way, you might find that people begin to engage with, trust, and invest in you. Having a good reputation can lead to more recognition in your field. It may also improve your job prospects.

The pillars of a strong personal brand statement

Are you ready to begin developing your brand but don't know what to include? Use these four foundational pillars as guidance to create a great personal brand statement:


Authenticity means being honest about who you are, including your beliefs and goals. To create an authentic brand, write about your genuine interests and strengths. Think of examples that are true to you and maybe not as common. For example, if you're passionate about sustainable fashion, highlight that in your personal brand statement.


Expressing yourself clearly helps you communicate who you are and the value you offer. This makes it easier for others to understand why they should engage with you. For example, instead of saying that you're a creative professional or a graphic designer, be specific. Something like "graphic designer who specialises in branding" says more about your experience.


Keep your personal brand relevant by meeting your target audience's expectations. Showcase the aspects of your identity that directly address their goals or challenges. If your target audience is technology companies, you might highlight your software development experience.


While authenticity is the core of your brand, consistency is what allows it to grow. Check that your personal brand statement aligns with every aspect of your professional presence. For example, if you emphasise your creativity, make sure your roles, experience, and approach to work provide evidence. By reinforcing your image across all platforms, you can build trust in your industry.

Personal brand statement examples

Now that you understand the building blocks of a strong personal brand, you can review these examples. They'll give you a better idea of what personal brand statement looks like:

  • With a strong background in both psychology and human resources, I create effective personnel management strategies. My people-centric approach and commitment to promoting mental health in the workplace create an engaging and productive environment.
  • I believe wholeheartedly that technology has the power to solve complex problems and improve people's lives. As a software engineer with a passion for finding cutting-edge solutions, I thrive in fast-paced work environments.
  • My mission is to transform sustainability from an afterthought to an industry standard. As a consultant, I help companies develop eco-friendly operations.
  • As a corporate lawyer with both law and business expertise, I provide clients with strategic advice that protects their interests. Specialising in mergers and acquisitions, I'm motivated by the challenge of promoting growth in a legal landscape.
  • I'm an experienced interior designer who skilfully balances functionality and aesthetics to breathe life into spaces. Fuelled by a passion for reflecting my clients' personal lifestyles, I translate individual personalities into cohesive designs.

Key insights:All the personal branding statement examples above have specific characteristics in common. They focus on the person's value rather than only listing their qualifications. Each statement highlights what sets the person apart from others in their field, like a certain approach or a specific area of expertise. Each example maintains an appropriate level of professionalism.

Tips & techniques for creating an effective personal brand statement

a man and a woman discussing work as colleagues

Keep these tips and techniques in mind when you begin writing your personal branding statement:


Before you begin writing, set aside some time for self-reflection. Ask yourself what you're good at, what you enjoy doing, and what you believe in. Use your answers to form the core of your personal brand.

Audience understanding

For your personal branding statement to be effective, it needs to resonate with your audience. Consider who you're trying to connect with and how your skills or experience can help them. If you understand your target audience, you can tailor your statement so that it speaks directly to them.

Crafting your statement

A short, well-written statement has more impact than one that's long and complicated. Make sure you're writing as concisely as possible. Express your unique personality by showing passion and enthusiasm. Consider using storytelling techniques, such as metaphors, to make your work more memorable.


Once you've written your first draft, it's time to refine it. Read it aloud to ensure it sounds authentic and flows well. Ask a friend or colleague for feedback. They may find something you missed or offer suggestions for improvement.

Common mistakes to avoid

Knowing how to avoid pitfalls is important when creating your personal brand. It helps you make the most of your efforts. Be particularly mindful of these common errors:

  • False representation:Make sure you avoid misrepresenting yourself or your core values. That protects your reputation and maintains your audience's trust.
  • Too much detail:Keep your brand clear and simple. Complicated messages make it difficult for your audience to understand what you offer.
  • Ignoring your audience:Incorporate the interests of your intended audience when writing your personal statement. That way, you're more likely to connect with the reader's needs and expectations.
  • Lack of credibility:Being inconsistent by acting in ways that directly go against the values and skills you include in your statement can confuse your audience and damage their trust in you. Prioritise building your personal credibility with industry peers and colleagues by letting the brand statement guide how you present yourself.

Integrating your personal brand statement into your professional life

Find out how to integrate your personal brand seamlessly into your professional life:

Incorporating your personal brand statement into your online presence

Your presence online is one of the first points of contact for potential customers, employers, or networking contacts. Include your statement on all your online platforms. This might be a personal website or your social media accounts. Reinforce your personal brand by keeping your online presence professional. Make sure your digital profiles align with your written statement.

Utilising your personal brand statement in networking opportunities

Networking, both online and offline, is an excellent opportunity for you to use your personal branding statement. When introducing yourself, you can use it to quickly communicate who you are and what value you bring. For the greatest impact, tailor it according to the context and number of people you're addressing.  For example, when participating in a group discussion, you can incorporate your brand statement into your comments.

If you're a sustainability consultant, you might say something like,As a sustainability consultant with over a decade of helping companies reduce their environmental impact, I believe that...This emphasises the elements of your brand that are most likely to resonate with people who share the same environmental values as you. If you're speaking to clients at a business meeting, your statement might instead highlight how you can improve their bottom line through sustainability.

Aligning your actions with your personal brand statement

Your personal brand acts as a kind of promise to others. It tells them what they can expect from you. To keep this promise, it's important that your actions align with your statement. For example, if your brand highlights creativity, make sure that this quality is present in your work and interactions. This can help you build trust with others.

Updating and maintaining your personal brand statement

The management of your personal brand is a continuous process that grows with you. Ensure that it's a constant, accurate reflection of your current professional identity. You can do this by regularly reviewing and revising it so that it stays relevant.

It can help to plan an annual review of your personal branding statement. This is a great way to make sure it's always up to date. The aim is to have your brand evolve as your career progresses. Think of it as a reflection of your professional development. For example, if you decide to pursue a management role, your statement should incorporate your new experience and leadership skills.


A well-composed personal brand statement is a powerful tool. It sets you apart from the competition and communicates your unique value. By highlighting your skills, aspirations, and experiences, it acts as a testament to your potential. Your personal branding journey is about understanding your worth and presenting yourself clearly. Celebrate your milestones, learn from each challenge, and keep evolving.

Frequently asked questions (FAQs)

Do you still have questions? Check out the answers to these personal branding statement FAQs:

  1. How often should I update my personal brand statement?
    Your personal brand is an ongoing part of your professional identity. It's supposed to grow and change as you do. There's no need for a strict schedule, but try to update it when you gain new skills, career goals, or experiences.
  2. Should my personal and professional brand statements differ?
    The focus of your personal and professional brand statements should be different. Your own personal brand statement is a reflection of you as an individual. Your professional brand statement only concerns your professional identity. Regardless of their differences, try to keep them consistent with each other – they should sound like they go together. This helps present a coherent image of yourself.
  3. What is the ideal length of a personal brand statement?
    The ideal length is typically somewhere between one and three short sentences. Keep the information concise yet compelling. This helps grab the reader's attention without overwhelming them with information.
  4. How can I make my personal brand statement stand out from others?
    To make your writing stand out, use powerful and action-orientated language. For example, include active verbs to make your writing more dynamic. Also, avoid buzzwords and jargon so the content is relatable.
  5. Do I need a personal brand statement if I'm a student or recent graduate?
    Absolutely. In fact, having a personal brand is particularly beneficial when you're a student or recent graduate. It helps you differentiate yourself from others who have similar qualifications. Plus, it's a useful tool when you're networking. Use your statement to introduce yourself in a memorable way.

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