Advertised:07-02-11 | Closing Date:09-03-11

It is our higher purpose to Make Today Delicious.

In Malaysia, Kraft Foods is the biggest player in the Biscuits and Salty Snacks categories with a range of power brands such as Jacob’s ,Chipster,Kraft Singles,Philadelphia,Cheezels and Chachos. Having established its presence in the early 1980’s,the acquisition of Danone Snacks and Biscuit Divison in 2007 has further strengthened Kraft Foods’ presence and helped achieve strong growth and profitable result for its stakeholders.

Kraft Food’s Commitment to Malaysia as its manufacturing base has made Malaysia home to factories in Johor Bahru and Penang. Kraft Foods is also the one of the largest local employer and manufacturer of biscuits and snacks in Malaysia.

Contributing towards a better and healthier society has always been the cornerstone of Kraft Foods’ business values and philosophy. Kraft Foods has contributed significantly to the local community by providing support to various local charities and by organizing the Jacob’s Walk of Life, an annual event which encourages Malaysians to pursue a healthy lifestyle.

 At Kraft Foods, we like to believe that the term ‘Delicious’ is not just found in our foods, but also in the many different ways that we deliver them.

Assistant Brand Manager
(Selangor - Bandar Utama, Petaling Jaya)


Launch of New Product / Line Extension / Repackaging exercise

  • To manage timely launch of new product development - from stock planning, research, pricing strategies, development of commercial launch plan working with the commercial team on the implementation activities and advertising agencies on ATL launch campaign.
 Brand Development
  • Responsible to develop yearly brand marketing plans for assigned brand/brands.
  • Drive brand’s strategies based on strong market analysis, competitors’ analysis and internal portfolio analysis, utilising the BCC tools.
  • To work closely with Senior Brand Manager to set branding guidelines and footprints, utilising the WCE templates and other BCC tools. To adhere and comply to global branding guidelines, where applicable.
  • Relentlessly focus on efficiency and cost by driving GC improvement through value optimisation projects and portfolio planning.
  • Ensure that the pricing/product mix is reviewed and recommending change where appropriate.
  • Monitor performance of segments and brands against contract
  • Managing allocated marketing spend
  • Ensure all brand strategies are underpinned by strong & in-depth consumer understanding
  • Overseeing the development and implementation of the marketing plan and work closely with Sales team to execute the plans.
  • Drive the development of any gap plans by working closely with the Sales team
  • Constant review on campaigns and brands through yearly brand reviews and post campaign reviews to encourage vigorous and continuos learning.
 Marketing Communication
  • Management of external advertising and media agencies relationships to ensure delivery of objectives that are in line with marketing budgets and the brands’ positioning.
  • Work closely with the agencies to come up with winning and differentiated point of awareness supporting the brand communication strategies.
  • To strengthen the brands’ equities by partnering the agencies in the development of communication strategies that drives the delivery of strong yearly marketing brand plans.
  • Collaborate with the POB team by providing overall campaign direction and ensuring the development is in line with overall campaign objectives and brand positioning.
 Market Research
  • Work closely with Consumer Insights team on identifying brands’ research needs
  • Work with Senior Brand Manager- Candy & Gum to propose yearly research plans supporting the need on brand strategy development.
  • To analyse the research findings and insights and turn them into actionable brand plans


  • Candidate must hold a degree of tertiary education preferably in Marketing, Business Administration or Economics.
  • At least 3 year(s) of working experience in the related field is required for this position. Preferably Senior Brand/Marketing Executive from FMCG industry.
  • Possess strong analytical skills and be able to look at issues from different perspectives, strong communication and interpersonal skills.
  • Energetic, a team player, proven achiever, with strong leadership skills to drive & influence the strategic category agenda.
  • Applicants must be willing to work in Bandar Utama,Petaling Jaya.

Kraft Foods Malaysia is a subsidiary of Kraft Foods International, the second largest food and beverage company in the world which has offered consumers delicious and wholesome foods for more than 100 years.


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Kraft Malaysia Sdn Bhd
Level 9, No 1, first Avenue, Bandar Utama, Petaling Jaya 47800.