   |
Competency Action Learning Methodology (CALM) is a unique knowledge-based system from the Institute of Global Management, IGM, that brings together every type of potential learning, i.e. face-to-face skill-based programmes, project assignments, consultancy, coaching, performance monitoring and many others.
CALM’s objective is to expand greatly the human capital's ability to take successful action not only to achieve their Key Performance Indicators (KPIs) but to exceed them. In this respect, CALM’s coaches support your human capital in reinventing a future that discovers the passion of your staff and encourages them to declare the impossible as possible.
IGM is proud to present several short intense professional certified programmes developed specifically for organizations these are:
| Managing Sales Series |
Certified Sales Professional
(4 day programme) |
CSP covers the professional sales cycle from prospecting, presentation/demonstration, overcoming objection, negotiations and closing the sale to effective follow-up. |
Suitable for:
- Sales and Marketing Executives
- Front-liners support staff
|
Certified Account Manager
(4 day programme) |
Discover how to design and implement cost effective results-oriented strategic account programmes for greater loyalty, higher profitability and enjoy consistent competitive advantage. |
Suitable for:
- All levels of management staff that wants to develop customer retention with important customers for B2B successes.
|
Certified Sales Manager
(4 day programme) |
CSM enables participants, especially those in management, to survive and thrive in a challenging sales management era in the open AFTA/WTO market place. |
Suitable for:
- All levels of management staff, particularly those involved in managing sales, marketing, and entrepreneurs.
|
| Marketing Series |
Strategic Brand Building
(2 day programme) |
This hands-on programme will detail all the integrated elements that are needed in order to manage the introduction of new brands as well as refresh existing ones.
|
Suitable for:
- CEOs, COOs, General Managers, Brand Managers, Sales or Marketing Supervisors, Managers, Executives.
- For people in management positions and those directly related to sales and marketing
- For entrepreneurs interested in developing their business par excellence and be ahead of competitors
|
Developing an Effective Marketing Plan
(4 day programme) |
This programme offers fresh insights into why positioning a product in a prospective customer’s mind is still the most important strategy in business. |
Creating The Market Driven Organization
(3 day programme) |
This systematic battle-tested seminar cuts out all hype and focuses on the pragmatic framework to create the market-driven process and capabilities in your organization. |
| Customer Service Series |
Certified Customer Service Practitioner (CCSP)
(4 day programme) |
The knowledge-based non-academic coaching programme focuses to develop the skills and knowledge necessary for you to manage customers with confidence and a sense of achievement.
|
Suitable for:
- Front-line customer service representatives
- Entrepreneurs seeking to enhance the Customer Experience in their organization
|
Certified Customer Care Manager (CCCM)
(4 day programme) |
The knowledge-based non-academic coaching programme focuses on customer care as a strategy to differentiate, build loyalty and create a customer-driven service culture in the organization. You will learn to appreciate, participate and add value to the overall customer relationship strategies in your organization. |
Suitable for:
- Anyone who is involved in developing a customer-oriented culture within the organization
- Entrepreneurs interested to develop a world-class service delivery
|
Certified Customer Relationship Manager (CCRM)
(4 day programme) |
The advance, intensive knowledge-based learning programme that comprehensively covers the initial conceptualization, development and execution of the initiatives of a company-wide CRM strategy. A range of cutting edge topics will be covered which will enable participants to tackle CRM issues and profitably manage the customer value chain.
|
Suitable for:
- Senior Managers who are interested in utilizing CRM initiatives for competitive advantage
- Individuals who have substantial autonomy with significant responsibility for CRM Interventions.
|
For more information, please visit www.igm.edu.my
Institute of Global Management
39-41 Jalan USJ 21/10
UEP Subang Jaya
47630, Selangor
|
|
 |
